How to Choose the Right Paper Based on GSM:

Consider Your Application:

The choice of GSM largely depends on what you intend to use the paper for. Different applications require different paperweights. Here are some standard GSM ranges and their suitable applications:

  • 70-90gsm: This is a thin paper typically used for the lined inside pages of a notebook.
  • 90-100gsm: This paperweight is commonly used in households and offices for quick print-outs.
  • 120-150gsm: Most thin flyers and takeaway menus are printed on this weight of paper and movie posters.
  • 200-300gsm: This weight is stiffer but will still bend. It’s used extensively for magazine covers, higher-quality flyers, menus, and stapled booklets.
  • 350-450gsm: This is a thick card-like stock that’s harder to bend. It’s used for print materials such as business cards, greeting cards, postcards, and table talkers.

Printing Method:

The printing method you plan to use also influences your choice of GSM. For instance, laser and inkjet printers may have different requirements. Thicker paper is generally preferred for laser printing, while inkjet printers can handle a broader range of paperweights.

Paper Finish:

GSM is not the only factor to consider; the paper’s finish, such as matte, glossy, or satin, also plays a significant role in the final appearance of your print. Different finishes work better with specific GSM ranges, so make sure they complement each other.


Thicker and higher GSM paper is often more expensive. Therefore, consider your budget when choosing the paper. You should strike a balance between quality and cost.

Ink Absorption:

Thicker paper tends to absorb ink differently than thinner paper. You should test your printer with the selected piece to ensure it can handle your chosen GSM without smudging or bleeding.

Project Requirements:

The specific requirements of your project, such as durability, texture, and colour, may also influence your choice of paper. For instance, textured paper may work well for artistic projects, while a smooth finish is preferable for sharp text and graphics.

In conclusion:

GSM (Grams per Square Meter) is crucial when choosing paper for any project. It determines the thickness and weight of the paper and can significantly impact the final result of your printing or crafting endeavour. By considering your application, printing method, budget, and other project-specific requirements, you can decide on the right GSM for your needs.

If you’re still confused or need advice on a specific product, remember that our social customer service team is on hand to help! Call them on 01344 452778 or click the Zendesk live chat button, and they’ll provide you with free advice about your next print project.