Design

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Tips To Produce A Company Brochure

Company brochures and booklets are an integral part of any company’s B2B or B2C communications. They are an excellent way to showcase business services or collateral and nearly every company has its own. The company brochure is something that the sales team can give to prospective clients after a meeting, hand out at exhibitions or leave in receptions or potential clients’ offices. Putting together a company brochure is easy, but putting together a compelling, attention-grabbing company brochure requires a little more thought. Below are my top tips for putting together a professional company brochure that will help your sales team to communicate your company message to your target audience. Have a budget in mind and gain a quotation Before starting on your corporate brochure project, have an idea of your budget in mind. I would also recommend asking your printer for a cost based on your budget and the quantity that you are looking for. Asking for this information beforehand will help you to design your brochure with the specification of the brochure in mind. So, for example, if you have a budget of £300 and your quote comes in at £200 then you can use the extra £100 to add a matt laminate to the cover or a Spot UV effect throughout the brochure. On the other hand, if your budget is £300 and your quotation comes in at £400 you can ask your printer how you can reduce the cost, by having less pages or reducing the size, for instance. All this information is useful to have before you spend time putting together the design. Don’t scrimp on design… use a professional You can have the best printer in the world but with [...]

Tips To Produce A Company Brochure 2018-08-07T17:08:36+00:00